Houston, TX – January 2026 | RoasTronix is proud to announce a new chapter as the official Event Partner for the Specialty Coffee Association in the United States. In this capacity, we will support the specialty coffee community in the US with events related to education, community engagement, and national competitions.
This partnership reflects a shared commitment to strengthening the specialty coffee ecosystem by creating inclusive, educational, and community-centered experiences for baristas, roasters, judges, technicians, and educators. Together, RoasTronix and the Specialty Coffee Association aim to foster learning, collaboration, and professional growth at every stage of the coffee journey.
As part of this collaboration, RoasTronix will support the production of U.S. competitions alongside community and educational programming aligned with the Specialty Coffee Association’s mission. These initiatives will include judge development programs, skills workshops, and educational sessions designed to promote transparency, accessibility, and long-term engagement within specialty coffee.
Beyond competitions, the collaboration emphasizes community building and knowledge sharing. Programs will be developed in close coordination with advisory committees and local stakeholders to ensure they reflect the needs, values, and diversity of the U.S. coffee community.
Yannis Apostolopoulos, CEO of the Specialty Coffee Association, said, “Strong local partnerships are essential to the SCA’s work supporting the global coffee community. By working with organizations that value education, inclusivity, and professional development, we can continue to create events that bring together culture, commerce and community and ultimately strengthen specialty coffee across the United States.”
“This collaboration is about stewardship and responsibility,” said Arash Hassanian, CEO of RoasTronix. “Competitions and education should serve the community first. Our goal is to help create environments where people feel supported, challenged, and inspired to grow.”
The Event Partnership begins in 2026 and outlines a framework for events including competitions, education programs, and community gatherings throughout the United States.
About SCA:
SCA is the global stage for specialty coffee, where culture, commerce and community collide. As the world’s largest co0ee trade association, we bring together diverse voices across the value chain to spark dialogue, fuel innovation and make coffee a vibrant, relevant force for all. Through collaboration and progressive approaches, SCA supports the industry through research, standards, education, and events.
To learn more, visit sca.coffee.
About Roastronix:
RoasTronix is a U.S.-based coffee technology and services company with a strong focus on community building, education, and technical advancement in the specialty coffee industry. Our company draws on extensive experience producing educational programs, technical conferences, and professional events to strengthen professional development and community connection across the global coffee ecosystem. Through collaboration with educators, industry partners, and coffee professionals, RoasTronix will continue to champion quality, sustainability, and operational excellence.
